In today’s competitive e-commerce landscape, customer engagement is everything. Brands that create personalized, timely, and automated interactions with their customers can significantly increase their revenue—without increasing their ad spend. That’s where Klaviyo comes in – a Customer Relationship Management (CRM) tool built for the business-to-consumer (B2C) sector. As Shopify’s preferred email and SMS marketing solution, Klaviyo provides deep integration that allows merchants to capture leads, automate marketing campaigns, and boost customer loyalty.

From simple email captures to advanced remarketing automations, Klaviyo helps Shopify merchants convert visitors into buyers and buyers into repeat customers. In fact, Shopify brands using Klaviyo for email and SMS see a 22% increase in GMV growth rate.

This article explores how Shopify businesses can maximize their remarketing efforts through Klaviyo’s two Shopify app integrations: Klaviyo Email Marketing & SMS and Klaviyo Reviews for Shopify.

What Klaviyo Can Do for You

At the most basic level, embedding a Klaviyo email or SMS capture form on a webpage, in the site’s footer, or in a popup helps you capture website visitors and begin the process of remarketing. You can style and customize these lead captures directly in the Klaviyo platform or through custom code.

For example, our client ZandiLand has implemented both a popup and footer email lead capture (which you can see below) and were able to style them to fit their brand.

But Klaviyo goes far beyond simple lead collection. Its platform is designed to help businesses of all sizes build meaningful, data-driven relationships with their customers. While the focus of this article is specific to Klaviyo for Shopify stores, it’s good to know all that the Klaviyo platform has to offer.

Here’s what Klaviyo can do for you:

• Collect and manage customer data: Klaviyo seamlessly integrates with e-commerce platforms, POS systems, and CRM tools to centralize customer insights.
• Create automated email and SMS campaigns: Set up time-based or behavior-driven communication flows, such as abandoned cart reminders, post-purchase follow-ups, and re-engagement emails.
• Leverage AI-powered segmentation: Use predictive analytics to group customers based on past behavior, purchase history, and engagement levels.
• Personalize marketing with real-time insights: Access deep customer analytics to optimize content, product recommendations, and promotions.
• Reach customers in a unified way: Sync marketing efforts across email, SMS, and mobile push notifications for customer outreach.
• Optimize campaigns with AI-driven insights: Use Klaviyo’s machine learning models to predict churn risk, customer lifetime value, and the best times to send messages.

With these capabilities, Klaviyo empowers businesses to grow revenue, improve customer retention, and make data-driven marketing decisions. Klaviyo truly is a CRM built for B2C, which is why Shopify made Klaviyo their preferred partner in this vertical – and Shopify has even gone as far as investing in Klaviyo.

With such close ties to Shopify, Klaviyo has poured into developing tools for their platform, offering two key Shopify apps that can further enhance customer engagement and deepen Shopify store owners’ ability to connect with their customers.

Klaviyo: Email Marketing & SMS for Shopify

Klaviyo’s Email Marketing & SMS app is a powerful tool that helps Shopify merchants create highly targeted email and SMS campaigns. By downloading the app, Shopify store owners give Klaviyo access to their store’s customer data and behaviors. Armed with this information, merchants can then set up automated marketing and remarketing campaigns directly with the people that already are customers, or are highly likely to become customers with a simple nudge.

This seamless Shopify integration arms businesses with the ability to act on their real-time customer data and leverage it in their communication and personalized interactions.

Key Features:

• Real-Time Data Integration: Tracks browsing history, purchase behavior, and engagement metrics to enable tailored marketing.
• Advanced Segmentation: Uses Shopify data to group customers based on activity, purchase frequency, and preferences, enabling hyper-personalized messaging.
• Pre-Built Automation Flows: Includes welcome sequences, abandoned cart reminders, post-purchase engagement flows, win-back campaigns, and re-engagement emails.
• Omnichannel Messaging: Supports both email and SMS campaigns to create unified customer communications, ensuring customers receive the right message at the right time.
• A/B Testing & Optimization: Test different subject lines, email copy, text messages, and sending times to optimize open and conversion rates.
• Analytics & Reporting: Provides detailed performance metrics on campaign ROI, customer lifetime value, revenue attribution, and conversion rates.
• AI-Powered Predictive Analytics: Uses machine learning to predict customer behavior, such as churn risk and next likely purchase.

Client Example: RiseWell

Our client RiseWell has been leveraging the Klaviyo Email Marketing & SMS app as a major part of their marketing strategy. Specifically, the integration helps their marketing in three ways:

1. To welcome and educate new buyers.
2. To increase repeat purchases.
3. And to reward their loyal customers.

We won’t dive into every single automated Flow that they have in place. But here are some ideas of what we’ve implemented to help you understand what’s possible. 

Key Automations:

• Welcome Flow: Over the course of weeks, this email flow introduces new subscribers to the brand, educates them on RiseWell’s products, and ultimately encourages their first purchase with engaging content and special offers.
• Abandoned Cart Flow: This email flow recaptures lost sales by reminding shoppers about their left-behind items in their cart.
• Win-Back Campaigns: When a loyal customer has gone dormant for a period of time, this email flow re-engages inactive customers with tailored messaging based on the products they’ve previously ordered.
• Segmented Loyalty Rewards: To reward their highest-spending wholesalers, we set up a campaign that utilizes Shopify customer segmentation to inform a Klaviyo email flow. Let us explain. We created a segmented audience in Shopify for customers that spent over $XXX from a specific date onward. This is a dynamic segmentation that will stay up to date continuously. From there, we connected this audience to a Klaviyo email Flow that contained the initial message for the free gift offer if you spent that amount of money, and then the subsequent reward once those customers surpass that spending threshold. The beauty of this flow is that it all happens automatically.

At all times of the day, Klaviyo is operating as an automated marketing department for RiseWell and reaching RiseWell’s customers at every stage of the customer lifecycle. All of this (and much more) is possible through the Klaviyo Email Marketing & SMS app.

Klaviyo Reviews for Shopify

The Klaviyo Reviews app makes it easy for Shopify merchants to collect and display customer reviews. Effectively, it brings everything related to product reviews under one roof instead of in fragmented places across the web. Once installed, the app enables store owners to show reviews on a product-by-product basis, while also following up with customers who have recently purchased and ask them for reviews.

The advantage of using the Klaviyo Reviews app is that you’re getting both the reviews widget and an email service for getting more of those reviews. Furthermore, by automating review requests and integrating them into email flows, businesses can enhance trust and drive more sales.

Key Features:

• Automated Review Requests: Sends personalized post-purchase emails and SMS messages to encourage customers to leave reviews, increasing review submission rates.
• Customizable Review Display Options: Different pages require different reviews displays. Collection pages need to show the product review stars, product pages need to show full reviews with photos, etc. They offer various widgets that can be customized to a page’s needs.
• Advanced Segmentation: Allows merchants to group customers based on star ratings, purchase frequency, and review responses, enabling targeted follow-ups.
• Review Incentives: Offers coupon-based rewards and loyalty incentives to encourage customers to submit reviews and engage further.
• Boosted Conversions: Detailed and verified customer reviews improve trust, leading to higher conversion rates.
• Seamless Shopify Integration: Imports past reviews and synchronizes them with Shopify orders and customer data for a unified customer experience.
• AI Sentiment Analysis: Uses machine learning to analyze review sentiment and automatically categorize feedback.

Client Example: Perini Ranch Steakhouse

Our client Perini Ranch Steakhouse needed a streamlined way to collect and display product reviews. Their challenge was that their customers loved their products but didn’t have a unified way to receive this feedback and display it on their website. Over the years, they had collected reviews across various apps and even manually at times. By switching to the Klaviyo Reviews app, they were finally able to import their reviews into one place and connect these reviews directly to the product it was about.

Furthermore, they’ve set up an email flow in Klaviyo that follows up with customers on a time-based variable to see how they liked the product, to ask for feedback and/or an official review, and further connect with their customer. This automated process has maximized the number of reviews they are able to collect, thus increasing trust in their products.

Below, you’ll see the three different styles of reviews widgets that the Klaviyo Reviews app offers.

Star Rating Widget

Featured Reviews Carousel Widget

All Reviews Widget

Implementing Klaviyo with Shopify

It’s clear that for Shopify merchants, Klaviyo can be far more than just an email marketing tool. It’s a data-driven growth engine. Whether it’s through personalized email flows, automated SMS remarketing, or streamlined review collection, Klaviyo helps businesses unlock new revenue streams and build lasting customer relationships.

The best part is that none of this requires deep technical knowledge to implement. These tools are just a Shopify app download away. Of course, actually setting up the email flows, connecting them to the correct Shopify customer data, and ensuring that your flows are running as intended is the hard part.

If you’re looking for a partner that can help you integrate either of Klaviyo’s Shopify apps, then H1 Web Development is here to help!

We’ve implemented both the Klaviyo Email Marketing & SMS app and Klaviyo Reviews app for countless clients and helped them set up all of the correct triggers and Shopify tags to ensure efficient and effective automations.

We’re eager to help your Shopify store benefit from these powerful apps. Schedule a call with us here to get started.