We’ll analyze your Google Analytics data to better understand customer engagement, bounce rates, top pages visited, audience sources and more.

Heatmapping will help us track customer behavior on the site to dig into more detail around where customers are being lost, what customers are clicking on and what content is driving your conversions.

With years of experience working on Shopify sites, we’ll also add our strategic eye to the audit and offer recommendations that we’ve seen work well when it comes to increasing conversions and improving the user experience on other client sites.

The Google Lighthouse tool will help us understand issues with your current site’s performance and load speeds, as well as if the code follows best practices, so issues can be addressed during a site rebuild or repaired on your existing site.

We’ll analyze all the Shopify apps you are using on your store to identify apps that are damaging your page load speed or performance and provide recommendations for replacements or alternative integrations that will reduce performance issues.

H1’s expert development team will perform a manual code review of your existing website to provide insight into poorly coded sections, improper multimedia usage, or back-end Shopify architecture that is not coded to best practice - all that could be slowing down your site speed, damaging your SEO and generally hurting your website performance and customer experience.

We’ll analyze your Google Search Console data to identify sitemap issues, page indexing and URL issues and generally understand how Google is finding, ranking and indexing your website in organic search results.

We’ll use the SEM Rush SEO Analyzer software to run a full report on your site’s current SEO standing and identify any website-related SEO issues such as with your meta tags, xml tags, image alt tags or other key SEO performance drivers built into your website.

We’ll run your website through various accessibility scanning tools such as Google Lighthouse and WAVE and compile any issues into a report. If your site has 5 or more WAVE errors, or scores lower than 89 on Google Lighthouse report you are more susceptible to ADA non-compliance litigation.

We’ll perform a manual audit to check against WCAG A and AA checkpoints. This includes reviewing items such as media, markups, design, forms, and navigation on your site against WCAG recommended best practices. Failure to meet more than 10 A-level criteria items or more than 5 AA-level criteria items is known to increase your risk of becoming a target for ADA non-compliance litigation.